Gogoro can be seen everywhere

There are more and more Gogoro Electric cars in Taipei. Even my wife is thinking to change her old motorcycle to it. Although the energy price for daily commute might be more expensive than traditional oil car, some customers already buy them. I think it’s just a matter of time that traditional motorcycles will be replaced by this.


I searched online about the history of Gogoro. The original idea of 陸學森 was to create portable energy solution. Somehow the business has been changed to the full solution of electric car. When someone starts a new business, vision and direction are important. Once the direction is set, try every way to make it happen. In the middle, if the business model of selling energy solution is not making money, try bigger ideas, give the total solution. The market doesn’t like to have a partial solution, because they need to assemble piece by piece on its own. Instead, think bigger, build total solution to solve others’ problems.


Author: Jason Chuang

I am a software engineer and entrepreneur. Tzu-Cheng Chuang

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